Planning Entrepreneurial Creativity

As you may know, I now have a Masters degree in business (MBA) specialising in entrepreneurial management, and I’d like to start using it.
While I am still applying for the odd job – not many, just the one’s I’m super-keen on, I am primarily concentrating on turning my creative endeavours into a viable business. For a while now I have had the slogan on my blog “entrepreneurial creativity.” I like this because it distinguishes between two types of “creative” people. The first type don’t actually create anything, but are just “arty” people – you know – space cadets, hippies. They have no right referring to themselves as “creative” because they do not produce anything – ie: they do not “create.”

The second type are those who constantly create products. These may range from books, artworks, performances, and so forth. But even most of these passionate, talented people end up living in poverty, or giving up their obsession and finding a day job (which is perfectly fine for a while, but not forever). The reason for this a lack of business skills within artists.

Enter entrepreneurial creativity.

I have recently commenced writing the strategic plan for the Mackenzie Tanaya books, which I firmly believe will turn what is currently a costly hobby, into a highly successful business. This is an exciting experiment for me, as I also want to use this to create a new business model for creative professionals. While this project is in infancy, I wanted to share with you the vision and mission statement for Mackenzie Tanaya book series.

Vision Statement

Inspiring children through literature and art.

Mission Statement

A writer, artist and entrepreneur, that authors, illustrates and publishes books, to develop a sustainable business.

A vision statement is there to give everyone a clear vision for the future of the enterprise. A mission statement looks at the here and now, and specifically defines the who, what and why. I think I’ve covered these quite well.

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